In the recently released HY 2016 numbers by Safaricom, the Telco registered a 40.9% growth in mobile data revenue to Kshs. 9.2 Billion. This is no small fete. The CA puts internet penetration at +70% of population which is astronomical for a developing economy.
Yesterday, I sat in the bus home streaming music from Spotify. The lady next to me looked at the Huawei P8 and thought it was an iPhone and struck a conversation with me. The conversation slowly went to what do you do with devices with a bias for the internet.
Her: Social media, Chat, read the news, call and sometimes gaming.
Me: Read the news, chat, gaming, lousy photography, social media and streaming music.
I could see the surprise on her face at the fact that I stream the music while I can just store it locally on the device and save on data. This got me thinking Kenyans are not completely taking advantages of the internet and are rather using it for rudimentary things such as Social media. With the current usage and penetration, I am of the thought that its about time players work towards moving users to the next level of internet usage which will allow for the thriving of e-commerce and even streaming services. The cost of data has dramatically fallen meaning there is no reason not to take advantage of this.
What do you use your internet for?