If you’d like to know how to watch the tournament freely, ITV in the UK is covering it live, and has past games and opening ceremony on-demand. All you have to do is to connect to the UK with a VPN, then create an account on their website, enter a UK postcode and verify your email. ITV also has lots of other UK TV shows. The free tier is ad supported, while the paid tier doesn’t have ads.
In this economy, paying for TV is a bit farfetched, any free options?
It is free, ad supported.