There’s been a persistent message that if you want to make it big, or at least never sleep hungry, we should learn to cold. This narrative is getting a beating by Douglas Rushkoff.
Looking for job security in the knowledge economy? Just learn to code. At least, that’s what we’ve been telling young professionals and mid-career workers alike who want to hack it in the modern workforce—in fact, it’s advice I’ve given myself. And judging by the proliferation of coding schools and bootcamps we’ve seen over the past few years, not a few have eagerly heeded that instruction, thinking they’re shoring up their livelihoods in the process.
Unfortunately, many have already learned the hard way that even the best coding chops have their limits. More and more, “learn to code” is looking like bad advice.
CODING CAN’T SAVE YOU
Anyone competent in languages such as Python, Java, or even web coding like HTML and CSS, is currently in high demand by businesses that are still just gearing up for the digital marketplace. However, as coding becomes more commonplace, particularly in developing nations like India, we find a lot of that work is being assigned piecemeal by computerized services such as Upwork to low-paid workers in digital sweatshops.