I was having a chat with a friend on why they wouldn’t consider a .co.ke domain for their business which sells to Kenyan businesses. This is a conversation that has been around for some time. Ranges from trust where in some cases domains have been said to be shut down and lack the guarantees that come with owning a domain.
But my friend’s concern was that the .co.ke domain misses some branding marks and is not much appreciated outside Kenyan borders, especially Tanzania who’s citizens are known to have some disdain for Kenyans and Kenyan business. Thus they prefer a .com or a .net for them to trade internationally.
The .co.ke domain brand clearly needs work.