Many of you have heard this quote, “nunua TCL na Hisense, wachana na zingine” This quote refers to how these brands currently offer “great TVs” at competitive prices. For the most part, these brands have demonstrated that you do not need to spend a lot to get a good TV. However, this only applies to some markets, and many regions are suffering due to this strategy.
The strategy used by leading Chinese TV brands is offering the most “specced” gadgets in Europe and North America at significantly low prices; you would even wonder how they make a profit. This strategy has led to many TV reviewers comparing these brands to tier-one companies such as Samsung, LG, and others. Subsequently, many people in Kenya think that Chinese TVs in the local market (from these brands) are as capable as their counterparts in the EU and US. You will be surprised .
None of the TVs sold by these brands in the US or EU exist in Kenya. What you get here are stripped versions with crappy hardware that many consumers are unlikely to notice. Further, the “low quality” versions in Kenya are sold at a higher cost than better versions in the US. For example, TCL and Hisense sell the 6 series and H8F models in the US and EU, but if you compare them with the P6 or H series in Kenya, you will think that they are fake versions.
Yes, Samsung and LG also use this strategy in some cases, but they do not remove key features in the Kenyan market. Instead, they just rename them and reduce screen sizes (40” vs. 43 or 49” vs. 50” for similar prices). It’s time we said NO to the marketing ploy by TCL and Hisense. I’m not bashing them; I think they are capable. What I need is better specs in all markets. Ni hayo tu kwa sasa .