Juliani has today launched a loyalty-based currency targeted at his fans. The currency, known as Juliani Hela will be held in a virtual wallet that the artist has developed. The currency will be used to purchase tickets, merchandise, albums and also redeem the tokens at select stores.
1 Juliani Hela is equivalent to Kes.100.
Juliani stated categorically that Juliani Hela is not a cryptocurrency.
To buy the tokens, one will need to visit juliani.co.ke. The purchase of the tokens can only be done via M-Pesa.
Here’s the interesting bit:
On the website, there’s an option to resell your tokens. Thus I can buy my tokens at 100 and resell at a markup, which is crazy.
Anyway, what do you think of this new development and how long should we give it before it dies?