I know I’m doing a lot of wishful thinking, but the main reason Google Amp is not hitting the targeted people is because they are only on Chrome mobile browser.
A little backgrounder here for those who may need it. Google has this project called Accelerated Media Pages (AMP) that website developers need to plug in to, to make sites load faster. What this means is that websites serve a very light version of the sites and these will load in an instant. Very good for the reader if you’re on Chrome Browser.
Unfortunately many do not use it, they use Opera Mini for the famed data compression skills and that’s where my wishful thinking is. Of course Google is keen on getting users who are using Chrome to get a good experience, not those on Opera mini. At Techweez, more than half of readers who come to the site on mobile, which is still a huge percentage as over 60% traffic is via mobile, access it via Opera mini.
They however don’t capture the important demo that would make it important for sites like Techweez to consider aggressive entry into AMP.