After sharing various articles from this site over the past few months, I’ve received feedback that - within my shared audience at least - For the ‘Layperson’, Techweez Articles Are “Hard” To Read.
The most recent example, I shared the article about Internet Traffic Tampering: Safaricom on the spot in a certain group, the users took issue with the complexity of the jargon used, particularly this reply
this validates my theory that Endace equipment is being installed at the KIXP or ISP level,one of the only middle boxes that can handle the kind of volumes Safaricom deals with on a daily…https://www.endace.com/
I was asked why the author felt the need to use ‘jargon’ (Endace, KIXP, ISP & Middle Box count as jargon) and didn’t bother to explain to the reader. Is the reader supposed to google every word they come across that they don’t understand? One friend (a techie who is a poet) rewrote the above paragraph like this:
This confirms my theory equipment from the network monitoring company, Endace, is being installed at the Internet Service Provider level or at the level of KIXP (The Kenya Internet Exchange Point ) which is the facility which keeps Kenyan Internet traffic in Kenya. Endace provides a middle box (A computer networking device that transforms, inspects, filters, or otherwise manipulates traffic) which is the only current device able to handle the volume of traffic from Safaricom.
Their argument is Techweez’s bio – Techweez is your number one source of technology news, reviews and analysis. We break the news and analyse what it means for our readers – comes across like techweez is supposed to break down info for the layperson who’s just looking to understand if they should buy the latest tech or not. They recommend that the techie break down the content and have a writer publish the article.
Another sample reader (who I sent articles about mobile phone reviews) mentioned that the articles are too wordy/lengthy making it hard to complete the article in a short amount of time. They said they find majority of the info within the first 2-3 paragraphs and then jump to the end to see if there’s anything noteworthy.
Maybe the techweez team can send sample articles to various readers and get their thoughts on how they found the article. Kind of how you’ll see market analysts test products with different demographics and ask for immediate feedback.
They could also invite non-technical readers to product showings or their offices to get their opinions on tech and trends. This would show other readers that techweez is for everyone, and not (primarily) just techies
The techie readers understand content that is posted here, but without the larger regular audience, it might be hard for techweez to grow in the direction it wants.
Here is an example of user testing and comparing opinions. Just replace the product with techweez articles: -> Are Gaming Headsets Better than Headphones?
What is your experience when you share techweez articles? Would like to know your thoughts on this.