We’ve been using the .co.ke domain extension all along, and many wondered why we couldn’t just grab and own the .ke domain extension like other countries who have .es for Spain, .ng for Nigeria among others. Now one thing could be the reason, cost. Second level domain extensions are more expensive to manage than third level. I don’t know the costs, but they are huge. That’s why even while it made more sense to have the .ke we used .co.ke.
The opportunities this opens include having the domains with .ke extension purchased by global players. Think what the domain ca.ke would mean for a global cake business, or superstri.ke, People with names ending with .ke like Mike. It is even more convincing for all of us Kenyans to buy the .ke extension, it doesn’t feel lesser than others and will make a domain shorter than .com. Also consider how hard it is to get a good name with the global Top level domains (gTLDs).