I have decided not to incorporate Instant Articles or AMP on my site because I don’t like the way the web pages are displayed by these tools. Also, Instant Articles makes a visitor to access your website inside Facebook’s App.
These tools end up displaying a stripped down version of your website that I find to be ugly. Facebook takes that opportunity to throw in some ADS too and suggestions from other Facebook posts. With AMP you can customize it but still I find it ugly.
I do like it when a visitor visits my website directly. Visitors are usually compelled to have a look around the website. With Instant Articles it just gives the feeling that a visitor is still in Facebook and the moment they see a suggested post with dope memes, they take off.
What do you think publishers?