Safaricom already has the numbers so they don’t need at this time. For other telcos, however, it’s a strategy.
Here is the issue and I’ll use the example of my sister. She’s on Safaricom and she hardly buys any bundles. If I’m not around for her to poach on my wifi tethering, good luck receiving a blueticks from her on what’s app.
Not that she can’t afford, she just won’t. Speak of being stingy and yes I have bashed her on several occassions about it.
However, bundle sharing options would give me an opportunity to share the bundle with her even when I’m not around. Keep in mind bundle sharing has to come at a high cost. As stated here.
It’s all about increasing the average revenue per user and maintaining consistency. Check the example of DSTV in Nigeria. DSTV premium goes for around N15,000 per user but they do have a package where when 3 people team up they can share a Premium subscription for around N6000 (not sure of the exact cost but it’s a bit high). That means they make extra out of it.
However, in Kenya where such a plan is missing, people would rather stream or pay Gotv @750bob yet if DSTV sharing comes to Kenya, I know many people in this forum will jump on the bandwagon and won’t mind to pay a bit higher on a sharing basis to watch premium channels.
So bundle sharing is all about raking in more subscribers and increasing average revenue per user.
For instance, when Telkom 3G was off last week, I had over 2GB that expired like that. Paid around 200bob (100bob day 1 and 100bob day 2 for a total of 4GB) since I couldn’t sambaza, the bundles expired and now I’m just loading 20bob a day on the line from 100bob.
But if sharing was there, I wouldn’t mind paying for the bundles and letting another person to use them where my network seems to suck.