I have an interest in learning about Node Africa - Culture, Technical Offering, Client Privacy, SLA’s - that sort of thing so I can advice (potential) clients of mine on how best to leverage themselves from a technology perspective. Thing is, there isn’t much information about you guys that’s available, and the person who I could find that knows the most about you, was because they had applied for a job there.
Maybe your target market isn’t the kind of people I deal with - SME’s (30 employees or less) but I do believe you should have a way for interested techies to gain as much knowledge as they can about your products and services with the least effort. I want to understand Node Africa products and services at almost the same level as I do Microsoft Products, or Google Services.
Having an open day where you invite interested techies and talk about what you do and how you can add value to them and their clients, show demos or even give freemium/time-trial accounts for testing would go a long way. It may seem like a lot of work, and one might argue your time is best spent trying to win over large clients, but I would argue it is the opposite. In the age of ‘below the line’ marketing, the least financially influential may just turn out to be your biggest asset.
An example of this is Casey Neistat’s Beme, which he spent so much time getting investors and content only for it to be bought by CNN because the CEO listened to the advice of his teenage son on who to pay attention to, who matters in media. You can read about it HERE
Something to consider…