The carrier’s money-minting M-PESA service saw increased revenues by 14.2 percent to KES 62.91 billion. Other key contributors to admirable financials include outgoing voice (KES 88.96 billion), mobile data that registered a 24.0 percent jump to record KES 36.36 billion in revenue, as well as SMS that was marked by KES 17.72 billion in profits.
Not sure if it is profits or revenue but damn! That’s hell a lot of profits/revenues generated from SMS.
If you apply Porter’s Generic Strategies you’ll realize that quality of service and great customer care is what differentiates Safaricom from the rest. Cost focus is not favorable to common mwananchi but we still hooked up to their services even when other companies have a competitive edge on cost over Safaricom.