The Big Box and Why Safaricom should STOP doing Devices


Lol, true but I can also see a different aspect of it. Saf realized that the big box failure would be poisonous to any second gen product, so they completely cut the big box branding and headed in a new direction. They are referring to it as the Safaricom Gigabox / Digital TV & Internet Box. In future, if a curious person saw it in an advert, in person at a friends place or in a shop and they wanted to look up a review, the techweez article would be lower in google search since it refers to a different non-existent brand of box. But Iā€™m probably just overthinking it :sunglasses:


Safaricoms big box strategy is shit,they have failed to see the bigger picture and they will pay dearly for that.