Reports carried in today’s Dailies state that Safaricom has slashed the price of the Big Box by 50%. The move is meant to increase interest and increase uptake but I am not sure there will be much achieved to this end with only 1,500 of them sold. The Big Box has been plagued by a melee of technical challenges, a move that forced to rest our own set.
This brings me to the conclusion that Safaricom needs to quit doing devices, if they wont do them well.
Since ideos, there has not been a device launched by the telco worth mentioning. The ideos was hugely popular as it offered users an entry level device away from feature phones. Users have since outgrown such entry-level devices and are seeking devices with stronger capabilities. Some quarters report that the Safaricom Neon has been widely popular but to say the least, its a badly done devices with weak features and no unique capabilities. The same can be said for the Big Box. A unique, noble idea with a feint finish.