One device does not a product line make. I'm glad that they took the plunge into the TV space. It's not a space they have been in before or dominated. They are making forays into new territory and there is a lot for them to learn. This delivery method is fairly unique to this part of the world. Their competitors are dependent on the rollout of fibre/coaxial services to residential areas. I don't think I've seen a digital decoder/modem combo before.
Having people consume content on larger screens pushes said people to purchase larger bundles. Since the largets screen in most homes is the television set, It certainly makes sense that they would focus on this segment.
Telco partners especially handset manufacturers often drive the devices that the telco ultimately offers to the consumer. Ideos was a huawei product which was piloted successfully. The uptake is why we have such a large number of entry level smart phones in the sub $100 entry price and its getting lower every day.
So let them fail. May they fail fast and often, emerging each time with a better, more responsive product.