Someone just needs to concentrate on the provision of Unlimited internet over 4G. In order to ensure that the quality of service is not affected, they can give unlimited internet based on speeds just as fiber. At least limit it to a maximum of 15mbps and packages can range from 128kbps all the way up to 15 or 20mbps.
I remember Safaricom's 512kbps unlimited internet a few years ago before Collymore came (Keep in mind that fiber optic cables were not there - So the margins of profit on data were low but still Safaricom recorded double digit growth in profits for data under Joseph). I mean Collymore decided that some of Michael Joseph's products were not profitable. Joseph, despite focusing on generating profits for Safaricom, he really wanted people to use the internet at affordable rates. I remember the daily bundles could rollover to the next day for as long as you renew them before expiry time. Collymore made sure they expire after 24hrs.
I guess there is not a serious competitor out there for Safaricom that is why they are able to use their position to gobble bundles from us.
All network providers should learn that Safaricom already controls voice and there is no way they can do to snatch that away from them. That said, hata waeke calls free, everyone will just stick to Safaricom. What they need to do is follow my principle of offering unlimited internet. We are moving to an era whereby the internet is going to be the main frontier of all communications.
In order to make the deals juicy for subscribers, they can give a certain number of free SMSs to all networks with every unlimited package that some chooses to subscribe to. Unfortunately all they want is to give call offers. Sahii ni free Airtel ot Airtel and other networks as low as 1.80bob per minute on Orange. These guys should wake up. If they are looking towards the future, data ndiyo msema yote.