We’re seeing an increase in the number of tech products being launched in Kenya - Apps, Phones, Cloud Managed Services, Fellowship Programs - and majority targeting the average consumer. What I haven’t seen much of though is a public platform where enthusiasts can come together and test out these products/services BEFORE they’re publicly available.
Now Individually, this would be challenging to do as most of us don’t wield as much clout as influencers in the developed world, but through an ‘Insider Program’ we could provide companies access to technical professionals who already have their workplace & public’s trust to work with them in improving and creating awareness for their product.
Given what has been happening in the last 2 years - Companies launching previously unknown (rumoured?) products that end up failing, Scattershot marketing approach with no relevant target priorities, ‘celebrities’ endorsing products just for money (no real passion) and ‘influencers’ marketing products they clearly don’t fully understand - I believe there may be a way for all parties to benefit from this. Lifestyle Appeal bloggers seem to be doing well, but tech influencers are still necessary.
Primary benefits include:
- Early access to upcoming products and services for UAT and awareness purposes.
- Companies speak directly to technical professionals who are key decision makers in their respective organizations
- IT Professionals/Enthusiasts have advanced Knowledge of implementable systems making it easier to market & advise clients
- Techweez establishes itself as a go-to partner for companies open to relevant customer oriented marketing.
Do you think this is something we need? Please vote & comment below. We’d love to know your thoughts on this.
- Yes. This is a great idea. Techweez can help build credible tech influencers.
- No. Companies aren’t keen on this & the public isn’t interested anyway