I am trying to see sense in this but I just can't.
Deezer ($4.99, 40 million songs, 1 month trial) and Apple Music ($4.99, 30 million songs, 3 months trial) are popular in Kenya.
Kenyan music is not the most popular music in Kenya.
Artists from Nigeria, South Africa, Ghana etc upload their songs to Deezer and Apple Music almost immediately after release. Very few kenyan artists have songs on Deezer and Apple Music. (Then we will hear them complaining that there is no money)
The most 'profitable' digital distribution for Kenyan artists has been Skiza. Safaricom has been robbing Kenyan artists for years.
Safaricom has announced a 36 per cent increase in the amount Kenyan artistes will earn for music sold through its Skiza platform. Musicians will now earn 30 per cent, up from the current 22 per cent they get per song. - Standard Media
He [Collymore] also assured the more than 14,000 artistes enrolled in the Skiza platform that they would be paid like their international counterparts. - Business Daily
30 percent is not what international artists are earning. As far as I am concerned, this is a new money grab from Safaricom.