Safaricom is not beyond this, and I guess this is what they are up to. They have been teasing football related photos with Wanyama and Bob Collymore in them. See below image and GIF.
I think after doing quite well with 'extracurricular activities' Safaricom live, Groove Awards, Mpesa Academy and most recently Safaricom Jazz, they are onto the next non-telco thing. Football.
We love to hate Safaricom, but this is commendable, taking up projects and turning them around at country level. Whether they are in it for profit or not this is quite commendable.