That is what all these ISPS are doing. If you notice, they all after Zukus' market share. Penye Zuku ilifika ya kwanza, utawapata huko
There is someone who shared a report on internet connectivity that showed approximately 50,000 homes are connected to FTTH. So you can imagine, FTTH is not new but the low number of homes connected to fiber is as a result of these ISPS applying predatory tactics.
So you have a shop here, ooh you seem to be the only one here, let me set up shop too and hopefully I'll be able to steal some of your customers away from you.
So they are just taking FTTH to people who already have FTTH. If Zuku goes East, all ISPS follow Zuku there instead of going South, North, or West. You wonder who makes such decisions.