Back then they were just getting started. Whoever mentioned that must have been myopic in their thinking. But this time round, take it from me, in the next 3 years Zuku will not exist. Keep in mind that at that time, there were very few players such as KDN (they stopped providing retails services and were later on bought by some South African company, if I’m not wrong), we had Access Kenya, and they are now in hibernation, Swift Global (I wonder where they went to), Liquid Telcom (still trying to hold on there but meeen, they are on their last straw like Zuku).
Right now we have Safaricom and they are using predatory tactics to steal the chapati out of these remaining ISPs’ mouth.
You have to note that these ISPs are targeting the same places and have ignored where the numbers are. Go to Muthaiga, Karen, Kilimani, Parklands, etc you will find all fiber services ISPs there. That market niche has already reached saturation.
We have Faimba that has gamed the system and obtained a 4G licence on the best available spectrum that has got mobile phone service providers crying foul. I read on their press statement that they have already invested 5 Billion bob and are testing their 4G network.
The backlash on Zuku for providing internet services selectively yet you have paid for a full month has got people switching from Zuku to Safaricom and everyone is waiting for that Safaricom fiber to reach their homes. Faimba’s strategy in ingenious and they are only targeting data and not voice or sms (will probably be provided as VAS may be). Zuku is just there, claiming to upgrade speeds, change pricing, etc etc and they are not expanding. In fact, they told me they don’t have any expansion plans soon. Shareholders are tired and want the company to be sold.
So true. Let’s wait and see. Things are going to get interesting by December.