New app to share lifts with - car pooling in Kenya


#21

@Adrian_Teri, we are really cashing in. So far so good but still a lot of sensitization needed.


#22

Thanks @Adrian_Teri. Work in progress.


#23

How do you guyz benefit, whats your commission?


#24

We upend a small markup on the cost set by the driver.


#25

How much is small or what percentage…


#26

This should be your moment to push your app aggressively. People park cars because they can’t afford to fuel them all through the month, and this strike was a good reminder that there is something to be done.

I should be able to tell whether in my estate there is a car leaving for town within the hour and plan with that.


#27

Wacha nibahatishe nione kama naeza pata ride to Chitale, I mean, Kitale kesho.


#28

So i tried to download via playstore,playstore inasema the app is not compatible with all my devices…Nipelift team bana,have an updated android apk somewhere on your website as least msitegemee playstore sana…now i would have sideloaded the app but i cant…i guess nitangoja 2


#29

As Martin says, this period would have been best to push the app…


#30

I am seeing some eyebrow-raising marketing messages on Twitter from Nipelift …I would advice the marketing manager to air on the side of caution ,… cc @uncleboni


#31

@uncleboni How are you approaching marketing? The recent post you sponsored on Twitter about Sponsors and Slayqueens was nothing short of disturbing. Also, pitching your app as ‘Uber for shagz’ is rattling Uber to wage a war against you and you can’t win such a war.

A general advice is for you guys to think things through. Small details matter. Consult widely. A marketer and a lawyer would save you a lot of trouble from what I see.


#32

Do you mean the pinned post? I’m also curious.


#33

No …that’s on an interview with @uncleboni’s other startup sematime. Or maybe they have changed it recently. What I spotted was the post that @weshpierre3 mentions above


#34

Did you get one? There are a few options available now on the app from Ksh 2,000.


#35

Sorry about this. What Android version are you running?

Here’s the APK - https://drive.google.com/open?id=1bhsNyBNwpmWvgskNNYNfMGtlez2HV1Ru


#36

Thanks @sarunibm & @martingicheru we have been on the ground + online creating awareness. For sometime, problem had been driver availability which we have addressed. Still a lot of work needed though.

You guys could actually help with the ‘awareness part’, ama vipi? I will resend our press release.


#37

Hi @Adrian_Teri, most of the issues being raised there are misconstrued. The ‘sponsa/slay queen’ thing is controversial, admittedly, but it also sells.

@ nipelift doesn’t get anyone sponsas in fact we admonish the very lifestyle they live - check with app.


#38

Good points raised but inconsequential, I opine. About ‘sponsa’ campaign - you obviously didn’t get the drift , did you? Things are not always what they seem.06%20PM

On ‘Uber for Shagz’, chill brah, think it through again - there’s always the other side of the story. But then again, how many times have we heard startups saying ‘we’re uber for this or uber for that’


#39

And you promote it like you did on Twitter. :slightly_smiling_face:


#40

I now see what you were trying to do. In my opinion it was still in bad taste. (Just personal opinion though - and those of some people I know). Can you agree you’re walking a thin line with the campaign? Would you do it a little better if you were to repeat the whole thing?

On the Uber for shagz bit, probably make it not come from you as a company? An influencer could do that tag for you.

And the screenshot above with the ‘Dafak’ bit. What the heo? Who are you targeting with such language? I am totally lost there. Such a bit would throw me off if I were meeting your product for the first time. Unless you’re marketing to 15-24 year olds or ratchet customers above that age you may not want to repeat that bit.

Anyway, keep a learning attitude on. You have a good service and I believe it will scale up.