Perhaps the one thing that Supersport can guarantee, that the others can’t is consistent viewership. The one thing African TV stations can guarantee near full viewership is elections. Politics is unbeatable so a free to air ad supported model could work.
The biggest hurdle to on demand viewing is the bundle economy. It was once said that OTT streaming services cannot thrive in Africa as long as it is a bundle economy. Until the day 1GB of data is at 1/- (yes, ONE SHILLING), widespread adoption of streaming services is a hard sell. There was a proposal to Showmax at one point to create caching servers around the city - supermarkets, restaurants, bus stops - so when people visited this place to go about their daily lives, their favorite shows could be synced to their devices at no cost to them - only the showmax app can use the wifi. Imagine having your content sync at Modern Coast MSA Road before the night bus trip to MSA so you have something else to consume other than sleep.
Data must fall has wide reaching implications if the government can think past the short term cash cow and adopt long term infrastructure development.
This means that telcos are one group that can match viewerships by traditional broadcast. If EPL could get 100M viewers in Africa that they charge $10 a month in subscription fees then they’d make as much per month as fortnite did in an entire year.
It’s not an overnight project and would require a thorough understanding of the network capacity before hand - maybe have an unlimited, uncalled, unthrottled download day so power users test out your network - but tests could begin like now, so by August next year there’s full roll out.
It would be tempting for the EPL to use YouTube but given it’s treatment of its biggest creators over the years, they wouldn’t be my first choice - see how they treat Philip Defranco & even their Poster Child For YouTube Casey Neistat with suppression & demonetization as examples. A dedicated app with local caching servers - Windows Azure globally, and in country providers like Node Africa to assist with the last mile/local loop - could ensure better service because of the direct relationship with customers.
Facebook watch would be another option but they are yet to integrate mobile money into their platform. If they do, it would add more value to African users.