Rose gold is the latest fad. Last year it was just the gold colour. White smartphones used to be cool too some time back. There have even been some pink smartphones mostly targeted at the female audience or promoting special causes associated with the colour like breast cancer. Question is, does colour really matter to you? I know quite a number of people who’ll just pick a blue smartphone if it was the one that was available at the store/shop when they went to make their purchase and others who wouldn’t touch anything that is not grey, black or white. Are you one of those?