Telegram Instant View is presented as the simpler solution to implement but simplicity might have analytical drawbacks like no tracking code support. I haven’t seen bigger channels use instant articles and a lack of analytics may be the reason.
Facebook’s instant articles allow for GA or some other type of tracking code to be installed to specifically measure traffic. For the moment, I would recommend them as the better option for long-term growth for its ability to track user interaction within articles.
Yes it is, and more importantly, it allows a direct publisher-reader relationship on telegram - you can target and contact a user directly on Telegram with greater ease than let’s say Facebook, def better than your website. There is also less noise on Telegram.
Now that WhatsApp’s API is open to the public, it might be a year or so before widespread adoption of businesses sending updates to users WhatsApp accounts - they’ll probably pay for this feature but given the analytics being added to WhatsApp business, it could be worth it - and when that happens, those who invested in FB before going the telegram way will have an entrenched advantage.
Perhaps, but given how privacy conscious the platform is, building publisher friendly tracking tools might not be compatible with their promise of near anonymity. WhatsApp business is struggling to find this balance, even allegedly considering lowering the app/platforms security features so businesses can better integrate (and benefit) from monetizable features.
Facebook is bigger than Telegram and once mobile payments are integrated, it will render most e-commerce websites obsolete. It’s a good place to start your instant article venture then take those lessons and apply them while waiting for Telegram’s platform to mature.
If Facebook still isn’t appealing - given their scandals and promise to cut the amount of news in favour of user content, how about Flipboard? Sure, it’s not as widely used like FB & Google but it does have some benefits:
- After the Cambridge Analytica incident, Flipboard is more popular with western publishers than Facebook
- Easy to add items if your site supports RSS
- Flipboard comes installed as default on some high-end devices e.g. S8+ as part of Bixby Cards
- You’d associate Techweez with some of the best international news websites out there
If you reached out t them, they’d probably share the estimate numbers on African users to help you make an informed decision.