Dating back to 2015, Sony Electronics has been battling with Sony Holdings (a Kenyan real estate firm and owners of Westgate) regarding the use of “Sony” as a trademark in Kenya.
Well, Sony Electronics has lost the case in the high court, apparently because SONY is not a well-known brand in Kenya.
Back in 2015, Sony Electronics had failed to file prevent Sony Holdings from filing a trademark of the name SONY because Sony Electronics “had not provided sufficient proof that SONY is a well-known brand in Kenya.”
The judge actually acknowledges that the statement would come as a shock to anyone seeing that SONY is a global brand, but he further states that no evidence was produced before him to prove that SONY is a well-known brand in Kenya.
Here’s a grab from the article by BD:
The court further observed that while Sony Corporation produced evidence of sponsoring numerous sports and other international events, no evidence was adduced to show millions of Kenyans accessed and viewed those sports as claimed.
Further, the judge argued that while the petitioner had claimed that Sony is registered and used in more than 200 countries globally, no evidence was produced to support the same.
Besides, Sony Corporation’s case was also found wanting for tabling the company’s global sales without providing figures for Kenyan sales.
The registrar of companies said that besides the lack of evidence on Sony Electronic’s side, Sony Holdings “had since its inception carried out honest real estate business and could not be said to be using the Japanese company’s name to deceive the public.”
So yeah, which Kenyans are these that have denied SONY their rightful trademark?